- Conduct keyword research and basic competitor analysis.
- Optimize website content, meta titles, and meta descriptions for SEO.
- Monitor website performance using Google Analytics and Google Search Console.
- Support backlink-building and technical SEO improvements.
- Assist in creating and optimizing SEO-friendly content.
- Manage social media posts and create engaging captions.
- Support lead generation, email marketing, and online campaigns.
- Research industry trends and competitor strategies.
- Prepare monthly marketing performance reports.
Required Skills
- Basic understanding of SEO and search engine ranking factors.
- Familiarity with Google Analytics and Google Search Console.
- Knowledge of social media platforms and digital marketing trends.
- Proficiency in MS Excel, Word, and PowerPoint.
Preferred Qualifications
- Bachelor's degree in marketing, IT, Computer Applications, Business Administration, or a related field.
- Digital Marketing or SEO certification is a plus.