Job Description

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About Vision, Mission & Culture

Our vision is to create a future where every child unlocks their full intellectual and physical

potential. We turn screen time into active learning time by creating and providing a world of

edutainment for young minds that are playful, creative, and physically engaging!????????

We offer parents a subscription service that allows them to access all the games and learning content. We have 1000+ learning activities on the Apple, Google Play, Amazon App Store, and Web Browsers

We embody the ethos of a high-performance sports team. We prioritise teamwork,

discipline, and a relentless pursuit of excellence. Each individual commits to continuous growth, mutual respect, and accountability. Facing challenges head-on, we strive to exceed our goals.

Together, we win????

You will spend most of your time on:

● Manage and optimize paid marketing campaigns across multiple channels (Google,

Meta, ASA, Unity, AppLovin, Liftoff, etc.) to drive user acquisition and engagement.

● Monitor key performance metrics such as ROAS, CAC, LTV, CTR, and conversion rates,

ensuring campaigns meet growth and efficiency targets.

● Conduct regular data analysis to identify trends, insights, and opportunities for

improvement.

● Collaborate with the founder‐led marketing team to align campaigns with overall

strategy and business goals.

● Oversee marketing creatives (ads, visuals,



copy, playables) to ensure they are engaging

and effective—creativity is a plus.

● Run A/B tests and experiment with recent campaign ideas to continuously improve

performance.

● Prepare concise reports and dashboards to communicate campaign results and learnings

to senior management.

What we want to see in your experience:

● 2+ years of experience in Performance marketing (must)

● Proven success in managing paid marketing campaigns with measurable results.

● Strong analytical skills to track ROAS, CAC, LTV, and other performance metrics.

● Ability to translate data into actionable insights and strategies.

● Experience collaborating within a founder‐led marketing function.

● Creativity in overseeing marketing creatives.

What we are looking for in you as a colleague

● Ability to collaborate and meet deadlines

● Self-driven, responsible, and curious to learn

● Passionate

● Attention to detail

● Excellent in English, written and spoken

Pay: ₹192,583.05 - ₹1,000,000.00 per year

Application Question(s):

- What is your Expected CTC in LPA? (10)
- What is your notice period in days? (15)

Experience:

- overall: 2 years (Required)
- Performance Marketing: 2 years (Required)
- Ad network: 2 years (Required)
- App install campaign: 2 years (Required)
- Subscription Apps: 2 years (Required)

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 OptimHire
📍 India