Role:

- Calling all creative masterminds with event expertise! Droom, India's leading online marketplace for buying and selling cars, is searching for a rockstar BTL (Below-the-Line) specialist to join our growing team. In this role, you'll be the go-to person for all things BTL, ensuring Droom makes a lasting impression both on and offline.

Responsibilities:

Here's how you'll shine:

- Event Extravaganza: Conceptualize, plan, and execute captivating events that engage our target audience. From dealer meets to roadshows and industry conferences, you'll be the mastermind behind it all.

- Merchandising Maestro: Develop and manage a killer Droom merchandise line. Think t- shirts, phone cases, keychains, and anything else that lets car enthusiasts show their Droom pride!

- Branding Boss: Oversee Droom's brand identity across all BTL activities. This includes ensuring consistent messaging, visuals, and overall brand experience.

- Collateral Captain: Manage the design, production, and distribution of high-quality printed collateral materials,



from brochures and flyers to banners and signage.

But that’s not all! You’ll also:

- Work closely with marketing, sales, design to ensure seamless BTL campaign execution.

- Negotiating vendors to secure best deals on event venues, supplies, and printing services.

- Stay updated on the latest BTL trends to develop cutting-edge and engaging campaigns.

- Analyze campaign performance and use data-driven insights to optimize future strategies.

Requirements:

- Has a minimum of 3-5 years of experience in BTL marketing or event management.
- Possesses strong project management, organizational, and communication skills.
- Has a keen eye for design and a passion for creating memorable brand experiences.
- Thrives in a fast-paced environment and can manage multiple projects simultaneously.
- Is a team player with a creative and results-oriented mindset.

📌 BTL Specialist (India)
🏢 Droom
📍 India