Position:

Assistant Manager/ SR Analyst – Retention Marketing

Job Responsibilities:

- Create comprehensive campaigns for user retention based on user behavior, user segmentation and journey.
- Need to map customer journey and develop listening points in the journey.
- Proactive campaign management and consistently monitoring performance metrics such as Orders/Buyer, Repurchase Rates, Open Rates, Click Rates, Inbox Delivery, etc.
- Strategic planning and execution of all CRM and Loyalty campaigns to deliver against customer service and retention KPI's.

Required Skills:

- Proficient with Marketing Channels such as: SMS, Email, push notifications and Retargeting.
- Proficiency with Microsoft Excel and Google Analytics.
- (Must) Knowledge of any of the marketing automation tools such as Adobe Campaign, Responsys, Webengage,



Blueshift, Clevertap etc.
- Experience in managing and coordinating multi-channel marketing campaigns.
- Excellent quantitative aptitude and ability to perform analysis.
- Excellent database / CRM knowledge and expertise in reading and understanding data.
- Work Experience required: 2-5 years of hands on Retention marketing experience.
- Excellent communication skills.
- Experience in coordinating within and outside teams, relationship management

Interested candidates may send your resume to [email protected] with Subjectline: Assistant Manager/ SR Analyst – Retention Marketing

📌 Assistant Manager/ SR Analyst – Retention Marketing (India)
🏢 FlowerAura
📍 India