Job Description – Digital Marketing ExecutivePosition: Digital Marketing ExecutiveDepartment: MarketingEmployment Type: Full-TimeLocation: ChennaiExperience: 2–4 YearsAbout the Role

We are looking for a creative and result-oriented Digital Marketing Executive to join our marketing team. The candidate will be responsible for developing and executing digital marketing strategies to increase brand awareness, social media engagement, website traffic, and customer leads.

Key Responsibilities

- Develop and execute digital marketing campaigns across Instagram, Facebook, YouTube, Google, and other digital platforms.
- Manage and grow the company’s social media presence.
- Plan and schedule social media posts, reels, stories, and promotional campaigns.
- Create and manage Google Ads and Meta Ads campaigns.
- Monitor campaign performance and optimize advertisements to improve reach, engagement, leads, and conversions.
- Develop monthly content calendars and digital marketing plans.
- Coordinate with the Graphic Design, Photography, Video, and Sales teams for marketing campaigns.
- Monitor competitors and identify new digital marketing opportunities.
- Track and analyze Instagram, Facebook, Google Ads, and website analytics.
- Prepare regular marketing performance reports and provide actionable insights.
- Support SEO, Google Business Profile, website promotions, and online campaigns.
- Stay updated with the latest social media trends, digital marketing tools, and advertising strategies.

Required Skills

- Strong knowledge of Digital Marketing,



Social Media Marketing, and Paid Advertising.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Knowledge of Instagram, Facebook, YouTube, and Google Business Profile.
- Basic understanding of SEO, SEM, Google Analytics, and keyword research.
- Good knowledge of social media trends and content strategies.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork skills.
- Ability to manage multiple campaigns and meet deadlines.

Qualifications

- Bachelor's degree or Diploma in Digital Marketing, Marketing, Business Administration, or a related field.
- 2–4 years of professional experience in Digital Marketing.
- Experience in Jewellery, Fashion, Luxury, Retail, or Lifestyle brands will be an added advantage.
- Candidates should have a strong understanding of lead generation and performance marketing.

What We Expect

- Creative thinking with a results-driven approach.
- Strong interest in social media and digital trends.
- Ability to work independently as well as with a team.
- Good attention to detail.
- Willingness to learn and experiment with new marketing strategies.
- Ability to work in a fast-paced environment.

How to Apply

Interested candidates can share their updated CV and portfolio/work samples with us.

Join our team and help build a strong digital presence for our brand!

Pay: ₹25,000.00 - ₹40,000.00 per month

Advantages:

- Flexible schedule
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Orange Smith Private
📍 India