BFF Instant Food CompanyJob Description – National Sales ManagerPosition

National Sales Manager

Reporting To

Director – Sales / Managing Director

Location

Head Office (Ahmedabad) with extensive travel across India.

Employment Type

Full-Time

Job Objective

The National Sales Manager is responsible for developing and executing the Company's national sales strategy across Retail, General Trade, Modern Trade, HoReCa, Institutional, and E-commerce channels. The role is accountable for driving sales growth, expanding distribution networks, leading the national sales team, and achieving the Company's business objectives.

Key ResponsibilitiesSales Strategy & Business Development

- Develop and implement the national sales strategy aligned with the Company's business goals.
- Achieve monthly, quarterly, and annual sales targets across all business channels.
- Identify new business opportunities and expand market presence across India.
- Build long-term relationships with key customers, distributors, and channel partners.

Distribution Management

- Appoint and manage Super Stockists, Distributors, and channel partners across assigned territories.
- Expand distribution reach and improve market penetration.
- Monitor distributor performance, inventory, and sales growth.

Channel Development

Drive business growth across:

- General Trade (GT)
- Modern Trade (MT)
- Retail
- HoReCa
- Institutional Sales
- E-commerce

Sales Team Leadership

- Recruit, train, mentor, and lead Regional Sales Managers, Area Sales Managers, Sales Officers, and Sales Executives.
- Set performance objectives and monitor team productivity.
- Conduct regular business reviews and sales meetings.




- Guide the team to improve execution and market coverage.

Market Operations

- Conduct regular market visits across India.
- Monitor competitor activities, pricing, promotions, and market trends.
- Identify new product opportunities and customer requirements.
- Ensure excellent market execution and brand visibility.

Cross-Functional Coordination

- Coordinate with Marketing for promotional activities.
- Work closely with Production and Supply Chain to ensure product availability.
- Coordinate with Finance regarding collections, credit limits, and outstanding payments.
- Support new product launches and expansion initiatives.

Field Assist Monitoring

The Company uses Field Assist as its official Sales Force Automation (SFA) platform.

The National Sales Manager will:

- Ensure 100% adoption of Field Assist across the sales organization.
- Monitor daily attendance and field movement.
- Review route plans and outlet coverage.
- Track sales productivity and order booking.
- Monitor Regional Sales Managers and Area Sales Managers through Field Assist dashboards.
- Ensure timely updating of customer, distributor, and outlet data.
- Use Field Assist reports and analytics for performance management and corrective action plans.
- Improve team discipline, reporting accuracy,



and sales efficiency through the platform.

Key Performance Indicators (KPIs)

- National Sales Target Achievement
- Primary Sales Growth
- Secondary Sales Growth
- Distribution Expansion
- HoReCa Business Growth
- Institutional Sales Growth
- Modern Trade Performance
- Collection Efficiency
- Team Productivity
- Market Coverage
- Field Assist Compliance
- Distributor Development
- Recent Market Expansion

Qualifications

- Graduate in any discipline (Mandatory)
- MBA in Marketing or Sales preferred

Experience

- 10–15 years of experience in FMCG Sales.
- Minimum 5 years of experience managing multi-state sales operations.
- Experience in packaged food, instant food, spices, snacks, frozen foods, or FMCG products will be preferred.
- Strong experience in distributor and channel management across India.

Required Skills

- National Sales Strategy
- Sales Leadership
- Distributor & Channel Management
- Business Development
- Negotiation Skills
- Team Management
- Analytical & Decision-Making Skills
- Excellent Communication & Presentation Skills
- Market Planning
- MS Excel & Reporting
- Field Assist / Sales Force Automation (SFA)
- Willingness to travel extensively across India

Compensation

- Salary: Best in the Industry (Based on Experience & Qualifications)
- Performance Incentives: As per Company Policy

How to Apply

Interested candidates are requested to send their updated resume with the subject line:

Application for National Sales Manager – BFF Instant Food Company

Email: [email protected]

Contact Number: +91-XXXXXXXXXX

Pay: From ₹100,000.00 per month

Work Location: In person

📌 National Sales Manager (India)
🏢 BFF
📍 India