We are looking for a dynamic and strategic Head of Marketing to lead our marketing function and drive revenue growth. This role will own the end-to-end marketing strategy from brand building to demand generation ensuring alignment with business goals and sales outcomes.
Key Responsibilities:-
Revenue & Growth Ownership:
Own and drive marketing-driven revenue targets
Build a predictable inbound pipeline (MQL SQL Revenue)
Align closely with sales to improve conversion rates and deal velocity
Demand Generation & Performance Marketing:
Plan and execute multi-channel campaigns (Google Ads, LinkedIn, SEO, Email)
Optimize CAC, CPL, and ROI across campaigns
Build scalable inbound engines for consistent lead flow
Brand & Positioning:
Define and strengthen brand positioning in the market
Ensure consistent messaging across website, campaigns, and sales collateral
Establish thought leadership in the industry (CPaaS / Cloud Telephony / SaaS)
Product Marketing:
Translate product capabilities into solid value propositions
Create compelling GTM strategies for new launches/features
Enable sales with pitch decks, battle cards, and use cases
Content & Digital Strategy:
Drive high-impact content strategy (blogs,
case studies, whitepapers)
Improve organic visibility through SEO and authority building
Manage website performance, CRO, and user journeys
Team Leadership & Execution:
Build, lead, and mentor a high-performance marketing team
Manage agencies, freelancers, and internal stakeholders
Set explicit KPIs and track performance regularly
Data & Analytics:
Own marketing dashboards and reporting
Track funnel metrics: Traffic Leads MQL SQL Revenue
Use data to continuously optimize campaigns and strategy.
Key Requirements:-
1015 years of experience in marketing (preferably in SaaS / CPaaS / B2B Tech)
Proven track record of driving revenue through marketing
Robust understanding of performance marketing & inbound growth
Experience in marketing automation, CRM tools (HubSpot, Zoho, Salesforce)
Excellent leadership, communication, and strategic thinking skills
Preferred Qualifications:-
Experience in cloud telephony / CPaaS / API products
Prior experience working closely with sales teams in a high-growth setting
Strong network in the startup/tech ecosystem.
📌 Marketing Head Tamil Nadu (India)
🏢 Multi Recruit
📍 India
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