Job Description

Salary: ₹20,000 – ₹44,000 per month (commensurate with experience and skill set)
Job Type: Full-time
Location: Kochi

Experience Required: 1 – 2 Years

Job Overview

We are looking for a results-driven Digital Marketing Specialist with 1 to 2 years of experience to manage and elevate our digital presence. In this role, you will be responsible for end-to-end digital marketing execution—from hands-on SEO and running paid campaigns on Meta and Google to content planning, social media management, and performance analytics reporting.

Key Responsibilities
Paid Advertising (Meta & Google Ads):
Setup, run, and optimize targeted ad campaigns across Meta (Facebook & Instagram) and Google Search/Display/Video.
Monitor daily budgets, target audience reach, and Cost Per Lead (CPL) / Return on Ad Spend (ROAS).
Search Engine Optimization (SEO):
Perform on-page and off-page SEO optimization to improve organic website visibility and keyword rankings.
Conduct keyword research, optimize meta tags, and audit website performance.
Social Media Management:
Manage day-to-day operations across all social media platforms (Instagram, Facebook, Linked In, You Tube, etc.).
Handle community engagement, comment responses,



and brand reputation online.
Content Planning & Strategy:
Plan, schedule, and execute monthly content calendars aligned with core brand objectives and marketing campaigns.
Brainstorm creative copy, reel/video concepts, and graphic ideas in collaboration with the media team.
Analytics & Performance Reporting:
Track and analyze campaign metrics using Google Analytics, Meta Business Suite, and web analytics tools.
Prepare clear weekly and monthly performance reports highlighting key metrics, lead counts, ROI, and actionable growth insights.

Requirements & Qualifications
Experience: 1–2 years of hands-on experience in Digital Marketing.
Core Skills: Hands-on experience with Meta Ads Manager, Google Ads, SEO tools, and social media scheduling platforms.
Analytics: Robust capability in reading campaign data and translating metrics into actionable strategy reports.
Communication: Excellent written and verbal communication skills for content copywriting and reporting.
Attributes: Creative mindset, robust organizational skills, and attention to detail in a fast-paced setting.

📌 Search Engine Optimization Specialist Kochi
🏢 ROAVION AUTOMOTIVE
📍 Kochi