FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies such as Own The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards and U.S. Search Awards. FirstPrinciples Growth is part of FirstPrinciples Holding Company.

Meet your Team Members

https://twitter.com/MattU_FP, Partner and Head of Client Services

https://www.linkedin.com/in/pushkarsinha/, Partner and Head of Client Operations

https://www.linkedin.com/in/ameetcmehta/, Partner and Head of Growth

About the role:

As a paid search specialist, you will lead and manage client paid media strategies, monitor performance, execute optimizations, and report results (to the account manager and clients).

Key responsibilities:

- Lead Strategy Development and Execution of Paid Advertising (Google and Bing focused on PPC. Meta, Twitter, and Linkedin Ads for Paid Social Media Advertising )
- Coordinate with Internal Creative, SEO, and Web Development teams.
- Required Ad Platforms & Tools Experience Requirements like; Google Ads / Bing Ads, Google Analytics, Google Tag Manager, Meta Ads, Twitter Ads, Linkedin Ads, Landing Page Creation,



Ad copywriting

Desired Experience:

Technical Skills

- Experience in Saas, eCommerce-based projects
- Experience in managing Google Partner Network Program
- Experience in marketing automation tools
- Proficient in using Google Ads Editor
- Shopping Ads & Feed Management + Optimization
- Display & Video Ads Experience: Youtube, Google Display, Programmatic
- Google Tag Manager
- Call Tracking / Offline Conversion Integrations
- Ability to provide creative direction to designers & copywriters
- Paid Social Media Experience: Facebook, LinkedIn, Pinterest & Twitter
- Conversion Rate Optimization (CRO) experience
- Landing page creation platforms - Unbounce or similar platforms
- Experience in behavior analytics - hot jar etc.
- Experience in marketing automation and attribution platforms - HubSpot etc.

Soft Skills

- Looking to advance one’s career rather than merely looking for a job to pay the bills
- Someone looking to become 1% better and make others around them better
- Deep empathy with team members and customers
- Deep organization when it comes to writing
- Taking the initiative and raising your voice to improve everything from content to processes.
- Working remotely requires a person to be open.
- Emotional toughness. What does not break you makes you stronger.

📌 PPC Specialist (India)
🏢 FirstPrinciples Growth Advisory
📍 India