Roles & responsibilities
Support end to end execution on campaigns on inhouse paytm ad properties - scratchcards and lucky wheel properties - execute operational processes from campaign creation to activation.
Co-ordinate with internal teams to manage all campaign creation steps up to campaign testing and go live. Ensure on-time and accurate campaign execution as per plan.
Monitor campaign health, flag issues proactively, and participate in post-campaign analysis. Troubleshoot with cross-functional stakeholders in case of any campaign related issues.
Data reporting - maintain day on day campaign performance reports and funnel metrics
Optimize given campaigns across brands and ad properties for revenue growth.