02 Aug
|
Important Business
|
Mumbai
02 Aug
Important Business
Mumbai
This role is for one of Weekday’s clients
Min Experience: 7 years
Location: Mumbai
JobType: full time
Are you a agile marketing leader ready to shape brand strategy on a national and global scale? We're looking for a Senior Manager – Branding & Marketing to lead end-to-end brand and marketing initiatives across diverse platforms and markets.
Role Overview
As the Head of Branding & Marketing, you will spearhead a comprehensive branding, communication, and marketing strategy. This leadership role includes managing brand identity, digital presence, public relations, trade marketing, and customer engagement — driving alignment with business objectives and market trends.
Key Responsibilities
Develop and execute integrated marketing strategies aligned with business goals.
Build and elevate brand equity among customers, partners, investors, and employees.
Lead internal/external communications including PR, media relations, and corporate communications.
Oversee digital marketing (SEO, SEM, email, social media) and performance analytics.
Plan and manage product launches, events, exhibitions, and customer programs.
Drive digital transformation through CRM, automation tools, and analytics platforms.
Collaborate with cross-functional teams (sales, product, operations) for market strategies.
Manage external partners: creative agencies, PR firms, digital vendors.
Track campaign ROI, market impact, and key brand performance metrics.
Qualifications & Experience
MBA/PGDM in Marketing, Branding, or Communication.
10–12 years of progressive experience in marketing and brand management.
Industry experience in manufacturing, automotive, engineering, or B2B sectors preferred.
Proven track record in brand strategy, campaign execution, and digital innovation.
Key Skills
Strategic thinking with strong creative acumen.
Exceptional leadership and stakeholder management.
Excellent communication skills—written and verbal.
Hands-on knowledge of digital marketing tools, CRM systems, and analytics platforms.
Ability to manage cross-functional teams and external partners.
Customer-first mindset and robust business orientation.
📌 Branding And Marketing Manager Mumbai
🏢 Important Business
📍 Mumbai