Role - B2B Demand Generation Specialist ( ERP)

Work Mode - Work from office

Exp - 3 to 5 Years

Shift timing - EST Working hours

Job Role & Responsibilities

About the Role

We are looking for a B2B Demand Generation Specialist with hands-on experience in generating enterprise demand specifically for SAP and/or ServiceNow solutions.

This role focuses on building qualified pipeline through targeted enterprise campaigns, not just lead volume. You will work on account-based marketing, multi-channel campaigns, and AI-driven optimization to drive meetings and opportunities.

(CIOs, CTOs, HR Heads, etc.)

- Execute Account-Based Marketing (ABM) strategiesKey Responsibilities
- Enterprise Demand Generation (Core Focus)
- Plan and execute demand generation campaigns for:
- SAP services / implementations / integrations
- ServiceNow solutions / workflows
- Target enterprise accounts and decision-makers

Campaign Execution (Multi-Channel)

- Run campaigns across:
- LinkedIn Ads (primary channel)
- Google Ads
- Email / outbound campaigns
- Drive campaigns for webinars, demos, case studies, and whitepapers
- Create messaging aligned with enterprise pain points

Pipeline & Conversion Ownership

- Generate qualified leads meetings pipeline
- Work with SDR/Sales teams to improve:
- Lead quality
- Conversion rates
- Focus on pipeline impact, not just CPL

AI & Optimization

- Use AI tools for:
- Ad copy and campaign messaging




- Audience targeting and segmentation
- Campaign optimization and insights
- Continuously improve performance using data

Tracking & Analytics

- Manage tracking (UTMs, pixels, CRM integration)
- Analyze metrics (CTR, CPL, SQLs, pipeline value)
- Share insights and optimize campaigns

Collaboration

- Work with content/design for enterprise-ready assets
- Align with sales on ICP, accounts, and feedback loops

Technical background

3–5 years of experience in B2B Demand Generation / Performance Marketing

Experience working in enterprise / IT services / SaaS environment

Hands-on exposure to:

- SAP ecosystem OR ServiceNow platform (preferred)

Strong experience in:

- LinkedIn Ads (must-have)
- ABM (Account-Based Marketing)
- B2B funnel management

Proven ability to generate:

- Enterprise leads
- Qualified meetings
- Pipeline contribution

Strong understanding of:

- Enterprise buying cycles
- Multi-stakeholder decision-making

Minimum skills we look for

Must Have

- Experience in enterprise demand generation
- Ability to target and engage enterprise decision-makers
- Robust ownership of pipeline and performance metrics

Nice to Have

- Experience in SAP / ServiceNow ecosystem
- Experience in SaaS / IT services / consulting firms
- Familiarity with CRM tools (Salesforce, HubSpot, etc.)
- Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)

📌 B Demand Generation Specialist- ERP (India)
🏢 RChilli
📍 India