Key Responsibilities

● Communicate with clients regularly and ensure delivery of all client objectives ● Create an

overall growth strategy for the app for user acquisition & retention depending on client

requirements

● Undertake Appstore Optimisation (ASO) including keywords, screenshots, preview video,

reviews and everything else that impacts the app’s appstore presence

● Advertise on mobile app marketing channels, such as Facebook Ads, Google Ads, Apple Search

Ads, and optimize campaigns to achieve desired performance goals

● Audit the app and suggest improvements to improve in-app conversion rates ● Make analytics

and data driven decisions to optimize acquisition & retention strategy ● Prepare and study

weekly performance reports for all clients to analyze past performance and prepare strategy

going forward

● Frequently communicate with clients to discuss performance updates, changes and strategy.

Required Skills and Competencies

● Most importantly,



you should have the willingness to learn. You will be trained for the role on

the job and you would be expected to be a quick learner

● A basic understanding of apps and the app store ecosystem

● An analytical bent of mind and data driven attitude. We are looking for someone who can

crunch numbers and find answers and patterns. Hence, data analysis and comfort with

numbers is an key requirement for the job along with knowledge of using Excel

● A keen sense of design is essential. The incumbent should be able to visualize up-to-date

creative designs and get them executed by the in-house designers

● Excellent verbal, written and interpersonal skills. You will have to liaise with partners and

clients located all over the world, primarily in the USA, UK, Canada and Australia.

📌 App Marketing Specialist, New Delhi
🏢 Recognized
📍 New Delhi