This role is for one of the Weekday's clients

Min Experience: 2 years

Location: Bengaluru

JobType: full-time

The Digital Marketing Executive will be responsible for executing and optimizing data-driven digital marketing initiatives to drive lead generation and customer engagement for SaaS offerings. This role is ideal for a hands-on marketer with experience in paid media, email marketing, and social media management within a B2B workplace.

Key Responsibilities
Plan, execute, and optimize paid campaigns across LinkedIn Ads and Google Ads to generate high-quality leads and product demo requests.
Design and manage targeted email campaigns for lead nurturing, user onboarding, product updates, and event promotions.
Manage skilled social media channels, including LinkedIn and Twitter, ensuring consistent posting and meaningful audience engagement.
Monitor performance across all digital channels using analytics tools; prepare performance reports and recommend optimization strategies to improve ROI.




Collaborate closely with sales and product teams to align campaign messaging, lead qualification, and go-to-market priorities.

Requirements & Experience
1–3 years of hands-on experience in digital marketing, preferably in a B2B SaaS or technology-driven environment.
Practical experience running LinkedIn Campaign Manager and Google Ads platforms.
Robust understanding of email marketing workflows, segmentation, and performance tracking.
Experience managing social media presence for professional or B2B audiences.
Analytical mindset with the ability to interpret data and translate insights into action.

Key Skills
Digital Marketing & Campaign Execution
Social Media Marketing (LinkedIn, Twitter)
Search Engine Marketing (SEM)
Google Ads & LinkedIn Campaign Manager
Email Marketing & Email Campaigning
SEO fundamentals (Technical SEO, On-page, E-commerce SEO)
Marketing Analytics & Performance Optimization

📌 Digital Marketing Executive Bengaluru
🏢 Recognized
📍 Bengaluru