This role is for one of the Weekday's clients

Min Experience: 4 years

Location: Bengaluru

JobType: full time

The Product Manager – PLG & SEO will own growth initiatives driven by product features, organic discovery, and in-product engagement. This role focuses on building scalable growth loops, optimizing acquisition and conversion funnels, and driving long-term retention through data-driven experimentation and SEO-led traffic growth in a fintech workplace.

Key Responsibilities

Product-Led Growth (PLG)
Design and launch value-added product features that drive organic, self-sustaining user growth such as credit score tools, referrals, shareable experiences, and embedded rewards.
Build in-product engagement loops and behavioral nudges to improve activation, repeat usage, and long-term retention.
Run structured experiments and A/B tests to identify scalable PLG levers impacting top-of-funnel (TOFU), conversion, and engagement metrics.
Partner closely with Design and Marketing to deliver seamless, end-to-end user journeys across acquisition, onboarding, and retention touchpoints.

Programmatic SEO & Organic Growth
Lead the programmatic SEO strategy from framework design through scalable execution.
Build systems for energetic page creation, keyword clustering,



and automated content generation to expand organic traffic and topical authority.
Continuously optimize organic landing pages to improve traffic-to-conversion performance.

Conversion & Funnel Optimization
Own and optimize end-to-end conversion metrics across web and mobile app channels.
Identify funnel drop-offs and friction points using data analysis, A/B testing, and user journey redesign.
Collaborate with Analytics and Design teams to monitor funnel health and improve efficiency from traffic acquisition through KYC and activation.

App Metrics, Retention & Engagement
Own and drive core app metrics including retention, DAU/MAU, engagement depth, and repeat transactions.
Work with Lifecycle and CRM teams to design targeted reactivation and engagement campaigns across Push, Email, In-App, and WhatsApp channels.
Build personalized engagement hooks and habit-forming experiences that increase product stickiness and user loyalty.

Skills & Competencies
Product Management (Growth / PLG)
SEO & Programmatic SEO
Funnel Optimization & Experimentation (A/B Testing)
Data-Driven Decision Making
User Engagement & Retention Strategies
Fintech Product Experience

📌 Product Manager Product Led Growth & Seo Fintech Bengaluru
🏢 Recognized
📍 Bengaluru