Job
Title: Head –
Marketing, PR & Communications
Reports To: Joint Director
Location: Chennai

Role
Overview

The Head
of Marketing, PR & Communications will lead the integrated marketing and
admissions strategy for our group of schools and colleges. This role requires
someone who is both creative and data-driven — capable of ideating high-impact
initiatives that strengthen our brand, drive admissions, and create memorable
experiences for students, parents, and the community. The individual will work
closely with campus heads, admissions teams, and senior leadership to ensure
strategic alignment and seamless execution across all touchpoints.

Key
Responsibilities

Strategic
Leadership
Develop and execute a cohesive
marketing and communications strategy across all schools and colleges
under the group.
Create and manage the annual
marketing calendar, integrating brand campaigns, PR initiatives, and
admissions timelines.
Partner with leadership teams
to conceptualize events and campaigns that enhance student engagement,
community visibility,



and institutional reputation.

Events,
PR & Brand Building
Ideate and execute large-scale
events that showcase student excellence and holistic development.
Identify and coordinate with influencers,
dignitaries, and partners to elevate event impact and visibility.
Manage PR activities — press
coverage, media relationships, content generation, and brand storytelling.
Develop consistent brand voice
and key messaging across digital, print, and offline channels.

Admissions
Marketing & Experience
Oversee the complete
admissions funnel — from enquiry to enrollment — ensuring a seamless
parent and student experience.
Supervise the admissions
operations team including counsellors, telecallers, and digital support
staff.
Ensure accurate performance
tracking and CRM reporting for enquiries, conversions, and engagement
metrics.
Continuously improve the
admissions journey (online and offline) with robust focus on
responsi

📌 Head/manager – Marketing, Pr Chennai
🏢 Alpha Group of Instituitions
📍 Chennai