A Social Media Specialist is responsible for managing and growing a company's presence on social media platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
Key Roles & Responsibilities
Content Creation
Create posts, images, videos, reels, and stories.
Write engaging captions and hashtags.
Social Media Management
Schedule and publish posts.
Maintain content calendars.
Audience Engagement
Reply to comments and messages.
Build relationships with followers.
Brand Awareness
Promote company products and services.
Increase followers and reach.
Paid Advertising
Run Facebook, Instagram, and LinkedIn ad campaigns.
Monitor ad performance and ROI.
Analytics & Reporting
Track engagement, impressions, leads, and conversions.
Prepare monthly performance reports.
Trend Monitoring
Follow industry trends, viral content, and competitor activities.
Suggest current marketing ideas.
Skills Required
Social media marketing
Content writing
Graphic design (Canva, Photoshop)
Video editing
Facebook & Instagram Ads
Communication skills
Analytics and reporting
Pay: ₹12,000.00 - ₹20,000.00 per month
Work Location: In person
📌 Social Media Specialist Kolkata
🏢 Reach and impact corporate
📍 Kolkata
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