About LenDenClub:

LenDenClub is India’s largest RBI-registered (NBFC-P2P) Peer-to-Peer (P2P) lending platform. We are a platform for lenders seeking high interest with creditworthy borrowers, bridging the gap left by traditional credit institutions. With over 3 crore users and ₹16,000 crore+ in loans disbursed, we command more than 98% of India’s P2P lending market. Our 4.4+ rating on the App Store reflects our commitment to offering a trustworthy and secure lending experience. Powered by cutting-edge technology and a user-first approach, we are setting new benchmarks in India’s evolving fintech ecosystem. The progressive approach towards employee benefits has been acknowledged and appreciated and as a result, LenDenClub has been certified as a 'Great Place to Work' successively for four years by the Great Place to Work Institute, Inc.

About InstaMoney:

InstaMoney is our cutting-edge Loan Service Provider (LSP) platform, built to make borrowing fast, flexible, and fully digital for users across India. With over 30 million downloads, InstaMoney offers seamless credit access through a easy and intuitive mobile app. From Personal Loans and Merchant Loans, InstaMoney provides short- to mid-tenure credit solutions.

About the Role

We’re looking for a Content Specialist who can craft and manage impactful content across all our fintech products — from websites to blogs. This role is central to supporting SEO and AEO efforts, ensuring our content not only ranks but also builds authority in emerging AI-driven search environments.

You’ll be working closely with the SEO team and agency partners to create keyword-rich, engaging,



and compliance-safe content that resonates with our audience.

What You’ll Do

- Develop and manage content for product websites, blogs, and other digital assets.
- Support SEO initiatives with keyword-rich, optimised content.
- Strategise content for authority building — ensuring trust, expertise, and relevance in both traditional search engines and AI-driven answer engines.
- Explore and implement content strategies tailored for AEO (Answer Engine Optimisation) and emerging AI search platforms.
- Collaborate with SEO, product, and marketing teams to align content with overall growth goals.
- Monitor performance, adapt strategies, and continuously refine content for better visibility and engagement.

What We’re Looking For

- Strong background in content creation and management, preferably in fintech or digital-first industries.
- Understanding of SEO fundamentals and ability to integrate keywords naturally into content.
- Awareness of AI-driven search trends and how content can be optimised for answer engines.
- Ability to craft content that builds authority, trust, and relevance.
- Excellent writing, editing, and storytelling skills.
- Comfortable working in Mumbai (in-house and close agency collaboration).
- Bonus: Familiarity with WordPress, performance marketing, and analytics tools.

Why Join Us

- Opportunity to shape content strategies in a fast-evolving AI + SEO landscape.
- Work on diverse fintech products with high visibility.
- Collaborative environment with growth-focused leadership.
- Competitive compensation and scope to experiment with emerging content formats.

📌 Content Manager (India)
🏢 LenDenClub
📍 India