2-6

Corporate Office

Full-Time

INR 30000 - 70000 (Monthly)

Job Description: Marketing Automation & Retention Specialist

Location: Agra, Uttar Pradesh

Job Specification:

We are seeking a highly analytical and execution-driven Automation & Retention Marketing Specialist to own end-to-end customer lifecycle marketing. This role will focus on building automated journeys, improving customer retention, and driving personalized engagement across multiple channels. You will play a key role in maximizing customer lifetime value (LTV) through data-led strategies and scalable automation.

Key Responsibilities:

- Design and execute retention and lifecycle marketing strategies to drive repeat usage and customer loyalty
- Build, manage, and optimize automated workflows across channels such as WhatsApp, email, SMS, and push notifications
- Develop advanced CRM segmentation using behavioral, transactional, and engagement data
- Create and manage end-to-end customer journeys including onboarding, activation, retention, and reactivation
- Execute targeted campaigns to improve key metrics like repeat rate, LTV, and engagement
- Drive personalization strategies using customer insights and real-time triggers
- Continuously optimize conversion funnels through automation, A/B testing, and journey refinement




- Monitor campaign performance and build dashboards to track retention and automation effectiveness
- Collaborate with product, growth, and data teams to improve customer experience and campaign performance

Requirements:

- Bachelor’s degree in Marketing, Business, or a related field
- 2–5 years of experience in retention marketing, lifecycle marketing, or marketing automation
- Hands-on experience with CRM and automation tools (e.g., Clevertap, MoEngage, HubSpot, WebEngage, etc.)
- Strong understanding of customer segmentation and lifecycle journey design
- Data-driven mindset with solid analytical and problem-solving skills
- Experience in campaign execution across multiple communication channels
- Ability to manage multiple campaigns and workflows simultaneously

Preferred Skills:

- Experience with A/B testing and conversion rate optimization (CRO)
- Basic knowledge of SQL, Excel, or data analytics tools
- Familiarity with dashboarding tools (e.g., Tableau, Power BI, Google Data Studio)
- Experience in D2C, e-commerce, or app-based businesses

Key Metrics of Success:

- Improvement in customer retention and repeat purchase rate
- Increase in customer lifetime value (LTV)
- Higher engagement rates across automated journeys
- Improved funnel conversion rates
- Efficiency and scalability of automation workflows

📌 Marketing Automation & Retention Specialist (India)
🏢 Oswaal Books
📍 India