We are seeking a energetic and results-oriented Area Sales Manager for the General Trade (GT) channel in Kochi. The successful candidate will be responsible for driving sales growth, expanding market reach, and managing a team of sales executives within the designated territory. This role requires a strong understanding of the local market, excellent leadership skills, and a proven track record in achieving sales targets in the FMCG sector.
Key Responsibilities:
Develop and implement strategic sales plans to achieve and exceed sales targets for the General Trade channel in the Kochi region.
Lead, motivate, and manage a team of sales executives, providing regular coaching, training, and performance feedback to ensure optimal team performance.
Identify and onboard new distributors and retailers, and strengthen relationships with existing partners to enhance product availability and visibility.
Monitor market trends, competitor activities,
and consumer preferences to identify new business prospects and adjust sales strategies accordingly.
Ensure effective execution of trade marketing activities, promotional schemes, and merchandising standards across all retail outlets.
Manage inventory levels and ensure productive supply chain operations to prevent stock-outs and maximize sales.
Prepare and present regular sales reports, forecasts, and market analysis to senior management.
Oversee collection of payments and manage outstanding accounts with distributors and retailers.
Conduct regular market visits to understand ground realities, address issues, and identify areas for improvement.
Collaborate with marketing and product development teams to provide market feedback and contribute to new product launches.