Responsibilities
Conducting research and analyzing data to identify the most effective keywords and targeting strategies for our PPC campaigns.
Developing, implementing, and optimizing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximize ROI.
Monitoring and analyzing campaign performance metrics regularly to identify prospects for improvement and adjusting campaigns accordingly.
Collaborating with other marketing team members to ensure consistency across all campaigns.
Staying up-to-date with the latest PPC trends and best practices and utilizing this knowledge to continuously improve campaigns.