Content Creation & Marketing
Develop engaging healthcare content (creatives, infographics, videos).
Manage hospital’s website, blogs, and social media content.
Run patient awareness campaigns through educational videos, video testimonials and success stories.
Digital Marketing & Online Presence
Optimize SEO for hospital website and rank on Google My Business.
Handle hospital’s reputation management (Google Reviews, Practo, Justdial).
Run WhatsApp and SMS marketing campaigns for patient engagement.
Branding & Public Relations
Develop branding strategies to position the hospital as a trusted healthcare provider.
Organize PR activities such as doctor interviews, awareness campaigns, and events.
B2B Tie-ups & Corporate Partnerships
Develop tie-ups with latest lead generation platforms.
Organize health camps, wellness programs, and hospital outreach initiatives.
Lead Generation & Conversion Optimization
Track inbound inquiries and ensure high conversion through digital campaigns.
Track follow up with the leads and analyze campaign performance.
Train the front desk team to handle digital patient inquiries efficiently.
Competitor Benchmarking
Monitor neighboring hospital corporate offers, credit structures & pricing models.
Equipment mapping of potential competitors
Value Proposition Pivoting; Adjusting corporate pitches immediately after competitors upgrades.
Additionally:
SPOC - Coordinate with internal hospital system to ensure corporate employees get hassel free services.
C- Suite Liaison - Act as sole relationship custodian for departmental heads.
B2B Revenue Targets - Take ownership of room occupancy rates & OPD via corporate ecosystem, thus leading corporate revenue generation.
Client Retension Rate - Percentage of successfullly renewed annually
Job Types: Full time, Permanent
Pay: From ₹50,000.00 per month
Advantages:
Versatile schedule
Food provided
Paid time off
Provident Fund