Job Summary

The Head – Sales & Marketing is responsible for leading the Company's sales, marketing,

and business development functions to achieve revenue growth, strengthen brand presence,

and maximize customer acquisition. The role oversees sales operations, marketing strategies,

channel partner development, customer relationship management, and team leadership while

ensuring compliance with RERA and Company policies.

Key Responsibilities

Sales & Business Development

 Develop and execute sales strategies to achieve business objectives.

 Drive sales growth and achieve monthly, quarterly, and annual targets.

 Identify new business opportunities and market segments.

 Oversee the complete sales cycle from lead generation to booking and handover.

 Monitor sales performance, pricing, collections, and profitability.

 Develop revenue forecasting models and prepare monthly, quarterly, and annual sales

projections.

 Develop and recommend pricing strategies for projects based on market trends,

competitor analysis, customer demand, and business objectives.

 Monitor inventory movement and recommend pricing revisions to maximize revenue

and profitability.

Marketing & Branding

 Plan and execute marketing campaigns, branding initiatives, digital marketing,

exhibitions, and project launches.

 Monitor campaign performance and optimize lead generation.

 Enhance brand visibility and market presence.

 Develop and implement the Company's overall marketing and brand strategy aligned

with business objectives.

 Plan and manage integrated marketing campaigns across digital, print, outdoor, social

media, and offline channels.

 Oversee SEO (Search Engine Optimization) strategies to improve website visibility

and organic lead generation.

 Plan, monitor, and optimize Google Ads, Meta Ads, and other paid digital campaigns

to maximize lead generation and return on investment (ROI).

 Utilize AI-powered marketing tools and automation platforms for lead generation,

customer engagement, campaign optimization, and performance analytics.

 Monitor website traffic, campaign performance, conversion rates, and digital

marketing KPIs and implement continuous improvements.

 Coordinate with creative agencies, digital marketing partners, and media vendors to

ensure consistent brand communication.

Team & Customer Management

 Lead, mentor,



and motivate the Sales & Marketing team.

 Build and maintain relationships with customers, channel partners, brokers, and

corporate clients.

 Ensure excellent customer experience and resolve escalations promptly.

 Coordinate with Legal, CRM, Finance, and Project teams for seamless customer

service.

Market Analysis & Reporting

 Monitor market trends, competitor activities, and customer preferences.

 Prepare sales forecasts, MIS reports, budgets, and performance reviews.

 Provide strategic recommendations to Management.

 Prepare revenue forecasts, sales projections, pricing analyses, and market intelligence

reports for Management.

 Analyze marketing ROI, customer acquisition cost (CAC), conversion ratios, and

campaign effectiveness to support business decisions.

Compliance

 Ensure compliance with RERA, statutory requirements, and Company policies.

 Develop and maintain SOPs and sales processes.

Public Relations (PR) & Corporate Communications

 Develop and implement the Company's Public Relations (PR) strategy to strengthen

brand image and corporate reputation.

 Maintain relationships with media houses, journalists, industry associations, brokers,

influencers, and business partners.

 Coordinate press releases, media interactions, project launch events, exhibitions, and

corporate communications.

 Manage the Company's online reputation and ensure consistent public messaging

across all platforms.

 Support Management in crisis communication and reputation management whenever

required.

 Ensure effective utilization and continuous improvement of CRM systems for lead

tracking, sales pipeline management, and customer lifecycle management.

 Develop strategic alliances with financial institutions, referral partners, and

corporate clients to drive business growth.

Qualifications

 Bachelor's Degree in Business Administration, Marketing, Commerce, or a related

field.





 MBA in Marketing or Business Administration is preferred.

Experience

 5–15 years of experience in Real Estate Sales & Marketing.

 Minimum 3 years in a leadership role.

 Experience in residential and commercial real estate projects is preferred.

Key Skills

 Sales & Business Development

 Strategic Planning

 Marketing & Brand Management

 Team Leadership

 Customer Relationship Management

 Channel Partner Management

 Negotiation & Closing

 Market Analysis

 Digital Marketing

 CRM & MIS Reporting

 Budgeting & Revenue Planning

 Knowledge of RERA Regulations

 Solid Communication, Leadership, Multitasking, and Decision-Making Skills

 Brand Strategy

 SEO & SEM

 Google Ads Management

 Meta Ads Management

 AI Marketing

 Marketing Automation

 Revenue Forecasting

 Pricing Strategy

 Public Relations

 Corporate Communications

 Marketing Analytics

Key Performance Indicators (KPIs)

 Achievement of Sales & Revenue Targets

 Lead Conversion Ratio

 Customer Acquisition & Retention

 Collection Efficiency

 Team Performance

 Marketing ROI

 SEO Performance

 Google Ads ROI

 Website Traffic Growth

 Digital Lead Generation

 Revenue Forecast Accuracy

 Pricing Strategy Effectiveness

 Brand Awareness

 Public Relations Effectiveness

 Brand Visibility

 Customer Satisfaction

 Business Growth

 Compliance with Company Policies

Compensation & Benefits

 Salary: ₹40,000 – ₹45,000 per month (CTC), based on qualifications, experience, and

interview performance.

 Performance Incentive: Eligible for a Performance-Linked Incentive (PLI) as per the

Company's Incentive Policy.

 Benefits: Statutory benefits and other allowances as per Company policy.

Working Conditions

 Full-time managerial position based at the Corporate Office and Project Sites.

 Travel for client meetings, project launches, exhibitions, and business events as

required.

General Conditions

 Maintain confidentiality of Company information.

 Comply with Company policies and statutory regulations.

 Perform additional duties assigned by the Management.

 This Job Description may be revised based on business requirements.

Pay: ₹60,000.00 - ₹65,000.00 per month

Work Location: In person

📌 Sales & Marketing Manager (India)
🏢 GROWTHFATHER
📍 India