Roles and Responsibilities:
Build and manage acquisition campaigns across various channels including social media platforms and search engines to drive revenue and increase ROI.
Analyze and optimize campaign performance based on data- driven insights and strategy using quantitative analysis.
Prepare weekly, monthly, campaign-wise reports.
Identify performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
Study client’s digital eco-system and share recommendations to improve the same, if required.
Conduct competitor & keyword research. Creating paid media strategies and plans for existing and potential clients.
Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Work with other teams to test strategies, share insights, etc.
GENERAL SKILLS
Has integrity and a positive,
can-do attitude.
Has extensive experience with paid media marketing.
Is a strategic thinker, with solid analytical skills.
Is eager and able to learn current things and stay on top of current marketing trends.
Is comfortable hitting daily deadlines & being a key player on a variety of projects.
Is social media, web, and tech-savvy (extensively experienced with Facebook, Instagram, LinkedIn and Google, MS-Excel & PowerPoint, etc.)
Enjoys working as part of a team.
Pay: ₹240,000.00 - ₹396,000.00 per year
Application Question(s):
Do you have experience in Meta Ads, Google Ads, Google Analytics 4, Google Tag