Key Responsibilities
Assist in creating, managing, and optimizing PPC campaigns on Google Ads and Meta Ads (Facebook & Instagram).
Conduct keyword research and competitor analysis.
Monitor campaign performance, budgets, and bidding strategies.
Prepare performance reports and analyze campaign metrics.
Support the setup and tracking of conversions using Google Analytics (GA4) and Google Tag Manager.
Perform A/B testing of ad copies, creatives, and landing pages.
Coordinate with the design and content teams to develop effective ad creatives.
Stay updated with the latest PPC trends, tools, and platform updates.
Required Skills & Qualifications
Bachelor's degree in Marketing, Business, or a related field.
3–6 months of experience in PPC through a job, internship, or qualified training.
Basic knowledge of Google Ads and Meta Ads Manager.
Understanding of keyword research, campaign structure, and bidding strategies.
Familiarity with Google Analytics (GA4) is a plus.
Valuable analytical and problem-solving skills.
Solid communication skills and willingness to learn.