02 Aug
|
Canam Consultants
|
India
02 Aug
Canam Consultants
India
Job Title: Digital Marketing Head
Location: Chandigarh
Employment Type: Full time
About the Role
Canam Consultants Ltd. is looking for an experienced and results-oriented Digital Marketing Head to lead the company's digital marketing strategy, drive student lead generation, strengthen brand visibility, and maximize digital campaign performance across multiple study destinations.
Key Responsibilities
Develop and execute digital marketing strategies aligned with business objectives.
Lead performance marketing campaigns across Google, Meta, LinkedIn, YouTube, and other digital platforms.
Drive high-quality student lead generation and optimize conversion rates.
Manage SEO, SEM, social media, email marketing, and website performance.
Monitor campaign performance, budgets, and ROI using analytics tools.
Lead and mentor the digital marketing team while coordinating with internal stakeholders and external agencies.
Stay updated with digital marketing trends and implement cutting-edge marketing initiatives.
Qualifications & Experience
Bachelor's degree in Marketing, Business, Digital Marketing, or a related field (MBA preferred).
6 - 8 years of digital marketing experience, with at least 3 years in a leadership role.
Experience in the education, EdTech, or study abroad industry will be preferred.
Robust knowledge of Google Ads, Meta Ads, SEO, Google Analytics (GA4), CRM, and marketing automation tools.
Key Skills
Digital Marketing Strategy
Performance Marketing
Lead Generation
SEO & SEM
Social Media Marketing
Content Marketing
Google Analytics (GA4)
Budget & Campaign Management
Team Leadership
Data Analysis & Reporting
Pay: ₹1,000,000.00 - ₹1,500,000.00 per year
Work Location: In person
📌 Digital Marketing Head Chandigarh (India)
🏢 Canam Consultants
📍 India