Job Overview
Position Title: Head of Marketing
Department: Sales & Marketing / Business Development
Reports To: Chief Executive Officer (CEO)
Location: In office
Job Type: Full time

Key Responsibilities & Duties

Business Development & Patient Acquisition
Drive OPD & IPD volumes across key specialties (e.g., Cardiology, Orthopedics, Oncology, Critical Care).
Formulate corporate partnerships, institutional alliances, and Third-Party Administrator (TPA) / health insurance empanelments.
Establish a robust referral network by visiting standout doctors, diagnostic labs, nursing homes, and local practitioners.
Identify new geographic markets and patient demographics to expand the hospital’s catchment area.

Brand Management & Strategic Marketing
Formulate annual marketing strategies aligned with the hospital's overall revenue and growth targets.
Direct 360-degree brand campaigns across print, outdoor billboards, radio, and television media.
Supervise content creation for educational materials, newsletters, brochures, and patient onboarding packets.
Oversee public relations (PR), press releases, and crisis communication management.

Digital Marketing & Patient Engagement




Lead digital strategies including Search Engine Optimization (SEO), pay-per-click advertising, and social media channels.
Maintain the hospital website, ensuring high-quality content, appointment integration, and search ranking.
Analyze digital metrics and patient feedback to regularly optimize online performance and ROI.

Community Relations & Events
Organize free health camps, public awareness seminars, and wellness clinics in targeted neighborhoods.
Plan Continuing Medical Education (CME) programs and conferences to engage the external medical community.
Coordinate cross-departmental efforts with doctors and nursing leaders to successfully promote recent clinical offerings.

Financial & Team Management
Formulate and monitor the marketing budget, tracking expenditures against monthly and quarterly returns.
Mentor, guide, and train the physical sales and on-the-ground marketing workforce.
Deliver performance reports to executive management detailing key performance indicators (KPIs) and market trends.

Pay: ₹85,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Marketing Head Kolhapur
🏢 Athaayu Multi Speciality Hospital
📍 Kolhapur