Mission: Own paid acquisition end-to-end and scale customer growth profitably while achieving CAC, ROAS and revenue targets.

WHAT YOU'LL OWN
Plan, launch, manage and optimize performance campaigns across Meta Ads, Google Ads and Bing Ads.
Own acquisition metrics including CAC, ROAS and blended MER. Manage monthly budgets, pacing, allocation and scaling decisions.
Build and execute structured testing frameworks across creatives, audiences, offers and landing pages, while sharing winning insights with the creative team.
Manage the full-funnel acquisition journey including prospecting, retargeting, cart recovery and repeat-purchase campaigns.
Own product feed and catalogue health in Google Shopping
Implement and maintain tracking infrastructure including Pixel, CAPI, GA4, GTM, UTM frameworks, and attribution hygiene.
Analyze campaign performance, forecast spend and returns, identify growth prospects,



and recommend when to scale, optimize, or reduce investment.

MUST HAVE
2 to 5 years of hands-on performance marketing experience, preferably in D2C or ecommerce businesses.
Proven experience managing Meta Ads and Google Ads campaigns with measurable ROAS/CAC outcomes.
Robust analytical skills with proficiency in spreadsheets and performance reporting.
Working knowledge of tracking setups including Pixel, CAPI, GA4, product feeds, and campaign optimization strategies.

GOOD TO HAVE
Experience managing Amazon and Flipkart advertising campaigns.
Experience in nutraceutical, wellness, or consumer health categories.
Solid creative testing mindset with the ability to identify and scale high-performing ad angles.

📌 Paid Ads Specialist Tamil Nadu
🏢 Aora India
📍 Tamil Nadu