Job Summary

We are looking for a Google Ads Specialist with 3+ years of hands-on experience in Performance Marketing. The ideal candidate should have robust expertise in creating, managing, and optimizing Google Ads campaigns to drive high-quality leads, conversions, and ROI. Experience with Meta Ads is preferred, but Google Ads will be the primary responsibility.

Key Responsibilities
Plan, execute, and optimize Google Search, Display, Performance Max, YouTube, and Remarketing campaigns.
Conduct keyword research, audience targeting, bid optimization, and budget management.
Monitor and improve campaign performance based on KPIs such as CTR, CPC, CPL, CPA, ROAS, and ROI.
Set up and manage GA4, Google Tag Manager (GTM), conversion tracking, and Google Ads analytics.
Perform A/B testing on ad copies, landing pages, and campaign strategies.
Manage Meta Ads (Facebook & Instagram)



campaigns as required.
Prepare performance reports and provide actionable insights.
Collaborate with the Design and Sales teams to achieve marketing objectives.
Stay updated with Google Ads best practices, policy updates, and industry trends.

Required Skills
3+ years of experience in Google Ads (Mandatory).
Robust knowledge of Google Search, Display, Performance Max, YouTube Ads, and Remarketing.
Hands-on experience with GA4, GTM, Google Ads Conversion Tracking, and Google Search Console.
Understanding of marketing funnels, attribution, and lead generation.
Experience with Meta Ads is an added advantage.
Robust analytical, communication, and reporting skills.

📌 Performance Marketer West Bengal (India)
🏢 Zan Services Kolkata
📍 India