Job Responsibilities

As the Retention Manager, you will be responsible for designing and executing data-driven strategies to enhance consumer retention, loyalty, and lifetime value.
Leverage consumer data to create personalized, seamless, and engaging experiences at every stage of the funnel, ensuring a robust connection between consumers and the brand.
Develop and implement CRM strategies to onboard, engage, and retain active consumers through personalized digital experiences.
Design and optimize automated consumer journeys based on behaviour, lifecycle stage, and engagement patterns. Deploy targeted re-engagement campaigns to minimize churn and increase repeat interactions.
Data Management & Segmentation Oversee consumer data collection, management, and governance, ensuring compliance with data privacy regulations.
Leverage predictive analytics and insights to anticipate consumer needs and tailor engagement strategies.
Loyalty & Advocacy Programs Design and implement loyalty programs that reward engagement, drive retention, and encourage advocacy.
Lifecycle Marketing & Personalization Execute lifecycle marketing strategies that enhance consumer experiences from onboarding to long-term retention.




Optimize retention marketing performance through A/B testing, performance tracking, and continuous iteration.
Data-Driven Decision Making & Reporting Define and track CRM and retention KPIs, including consumer lifetime value, engagement rates, churn rates, and loyalty program performance.
Work closely with the Acquisition Manager, Digital Agency, Brand, and Sales teams to align CRM initiatives with broader digital marketing and commercial goals.

Skills Required
4 to 5 years’ experience in lifecycle or retention campaign management
Positive understanding of marketing automation and segmentation logic
Strong familiarity with customer lifecycle management and retention strategy
Hands-on experience with CRM and marketing automation platforms – CleverTap, Webengage or Moengage
Advanced segmentation and audience management experience
Analytical skills using CRM and app analytics
High attention to detail in compliance and campaign execution
Excellent cross-functional communication skills
Organised and comfortable in a fast-paced setting

📌 Retention Marketing Manager Karnataka
🏢 Time House Enterprise
📍 Karnataka