Reporting To: Head of Marketing

Experience: 3 to 8 Years

Location: Hyderabad (Travel across all Fernandez Hospital units)

Key Responsibilities

Community Engagement & Partnerships
Identify, approach, and onboard RWAs, gated communities, apartment associations, schools, and community organizations.
Build long-term relationships with community leaders and resident committees.
Develop annual engagement plans for assigned communities.

Physician Referral Development
Identify and engage GPs, family physicians, and referring doctors.
Promote Fernandez Hospital's specialists and women's health services.
Maintain engagement through visits, CMEs, and relationship initiatives.
Track referral trends and strengthen physician engagement.

Community Programs & On-ground Activation
Execute health camps, antenatal sessions, wellness initiatives, pediatric talks, vaccination drives, and preventive health programs.
Organize school outreach, retail activations, and pharmacy partnerships.
Coordinate with clinical, nursing, operations, and marketing teams.

Lead Generation & Business Development
Generate qualified leads through community engagement and physician referrals.
Monitor follow-up and conversion outcomes.
Identify current partnership prospects.





Relationship & Partnership Management
Support onboarding documentation and renewals.
Maintain regular engagement with partners.
Serve as the primary contact for community and physician partners.

Reporting & MIS
Maintain databases of RWAs, physicians, and partners.
Track partnerships, referrals, events, leads, and conversions.
Prepare weekly and monthly reports.

Key Performance Indicators (KPIs)
Recent RWA/community partnerships
Growth in GP referral network
Community activations executed
Leads generated
Lead-to-patient conversion
Partner retention
Program satisfaction

Qualifications & Experience

Bachelor's degree. MBA preferred.

3 to 8 years of experience in healthcare marketing, physician relations, community engagement, BTL marketing, pharmaceutical sales, or healthcare business development.

Key Competencies
Community & Stakeholder Relationship Management
Physician Engagement
Business Development
Event Planning
Communication
Negotiation
Planning & Execution
MIS Reporting
Cross-functional Collaboration
Willingness to travel

Immediate joiners preferred

📌 Assistant Manager Community Engagement & Physician Program Telangana
🏢 FERNANDEZ FOUNDATION
📍 Telangana