Job ID: 122228

Employment Type: Full Time

Reference:

Work Experience: 2.0 Year(s) To 6.0 Year(s)

CTC Salary: Not Disclosed by Recruiter

Function: Engg Design / R&D; / Product Mgt

Industry: Cement/Concrete/Readymix - Building Materials

Qualification: MBA/MMS/MPM/PGDM - Marketing; MBA/MMS/MPM/PGDM - Other Management

Location:

- Surat

Job Title/Designation: Senior Executive Product

Employment Type: Full Time, Permanent

Job Description:

Job Title: Manager: Senior Executive Product

Reports to: MD & C.O.O

Required Qualification: MBA in Marketing / Product Management

- Product Strategy & Planning

- Develop product roadmaps aligned with business goals and regional market needs
- Identify market gaps, customer pain points, and new product opportunities
- Coordinate with R&D; for new product development, reformulations, and trials
- Manage product lifecycle including launch, growth, and phase-out

- Market & Competitor Analysis

- Conduct regular market intelligence, competitor benchmarking, and pricing analysis
- Track trends in admixtures, waterproofing, flooring, repair & rehabilitation products
- Gather feedback from sales teams, applicators, contractors, and key customers

- Product Launch & Marketing Support

- Plan and execute product launches, demo programs, and pilot projects
- Develop product literature, technical datasheets, brochures, and presentations
- Support branding initiatives, exhibitions, and technical seminars
- Coordinate with marketing for campaigns and promotional strategies

- Sales Enablement & Training

- Train sales teams, distributors, and applicators on product features & applications
- Provide technical and commercial support during key project discussions
- Assist sales in product selection, pricing strategies, and tender support

- Performance Monitoring

- Track product-wise sales, margins, and market penetration
- Analyze product performance and recommend corrective actions
- Prepare monthly and quarterly product performance reports for management





- Cross-Functional Coordination

- Work closely with Sales, R&D;, QA/QC, SCM, and Manufacturing
- Ensure product compliance with IS codes, ASTM standards, and customer specifications

Key Skills & Competencies

- Strong understanding of construction chemicals (Admixtures, Waterproofing, Flooring, Repair)
- Market research & data analysis
- Product positioning & pricing strategy
- Technical knowledge with commercial acumen
- Stakeholder management & communication
- Presentation & training skills
- Ability to travel within Gujarat and nearby regions

Educational Qualifications

- BE / BTech (Civil or Chemical Engineering) – Preferred
- MBA (Marketing / Product Management) – Advantage

Experience

- 5–10 years of experience in construction chemicals / building materials
- Prior experience in product management, technical marketing, or sales support preferred
- Experience in Gujarat market is an added advantage

Key Performance Indicators (KPIs)

- Successful product launches
- Product revenue and margin growth
- Market share improvement
- Sales team adoption and product penetration
- Customer & applicator feedback

Key Skills :

- Product Strategy
- Product Launch
- Sales Enabling
- Cross Funtional Coordination
- Performance Monitoring

Company Profile

Ascolite is marketed by Aswani Industries Pvt. Ltd. (formerly known as Aswani Construction Pvt. Ltd.) The introduction of Ascolite was a recent direction by the Group to vertically grow into building materials from construction. The first step taken to promote Ascolite was by establishing the largest state-of-the-art Fly Ash Blocks (Aerated Autoclaved) manufacturing facility at Surat (Gujarat) & today we have a range of over 100 products in Walling, Tile-fixing, Waterproofing & Construction Chemicals.

Telephonic Interview Available

- Telephonic interview are scheduled for this job opening.
- Interested Candidates are requested to apply and get recruiter contact number for telephonic interview.
- Candidates can call recruiter on given contact to start telephonic interview during working hours.

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