Roles & Responsibilities:
Should have a positive understanding of Google Analytics.
Complete responsibility for Google and Facebook Ads.
End to End campaign management (from forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads).
Responsible for managing and optimizing online advertising campaigns, primarily using platforms like Google Ads and Bing Ads.
Conduct keyword research and optimize the campaigns.
Research and analyze competitors' advertising links and strategize the best plan ahead for the business.
Optimize the ad copy, landing pages for the best lead quality.
Optimize the campaigns regularly to improve the performance.
Ensuring campaigns achieve specific goals, such as lead generation, sales, or website traffic
Identify trends and insights, and optimize spend and performance based on the insights.
Measure and report performance of all marketing campaigns, and asses against goals.
Brainstorm current and creative growth strategies.
Working with other team members, such as digital marketers, content creators, and web developers, to align PPC strategies with overall marketing objectives.
Google AdWords Certification will be a plus.
📌 Ppc Executive Uttar Pradesh (India)
🏢 Moz Web Media
📍 India
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