Key Responsibilities
Sales Force Automation (SFA) System Management
Administer and maintain Sales Force Automation (SFA) applications.
Ensure seamless functioning of mobile applications used by field sales teams.
Manage user access, workflows, system configurations, and master data.
Coordinate with IT teams and vendors for issue resolution and system improvements.
Business Process Optimization
Understand sales operations and convert business requirements into productive SFA workflows.
Identify process gaps and recommend automation prospects.
Drive digitization of sales activities such as order booking, attendance, beat planning, route optimization, and retailer management.
Ensure timely creation, updating, and uploading of trade schemes and promotional programs within the SFA platform.
User Support & Training
Serve as the primary support contact for regional and field sales teams.
Resolve application issues and provide ongoing user assistance.
Conduct user training sessions and develop training materials, SOPs, and user guides.
Drive user adoption and effective utilization of SFA applications across all sales regions.
Data Management & Reporting
Maintain data accuracy, consistency,



and integrity within SFA systems.
Generate MIS reports, dashboards, and sales analytics.
Analyze sales performance, coverage, productivity, call efficiency, and field execution metrics.
Provide actionable insights to business leadership for informed decision-making.
Stakeholder Management
Collaborate with Sales, Marketing, IT, and external technology partners.
Coordinate with implementation partners for system enhancements and recent feature rollouts.
Support business leaders by providing analytical insights and recommendations.
Project & Implementation Support
Participate in SFA implementation, rollout, and enhancement projects.
Conduct User Acceptance Testing (UAT) and validate system changes.
Ensure timely delivery of enhancements, bug fixes, and system upgrades.
Track project milestones and coordinate cross-functional activities.
Compliance & Governance
Ensure adherence to IT governance, data security, and access control policies.
Maintain system documentation, audit trails, and process records.
Ensure compliance with organizational standards and regulatory requirements.

📌 Assistant Manager Sfa Tamil Nadu
🏢 Saaki Argus And Averil Consulting
📍 Tamil Nadu