Job Title: SEO Executive / SEO Specialist

We are looking for a skilled and result-oriented SEO Executive to manage all Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities. The candidate will be responsible for improving website rankings, increasing website traffic, and maximizing ROI through effective SEO and paid marketing strategies.

Key Responsibilities

- Execute tests, collect and analyze data/results, identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics, PPC initiatives, and campaign performance.
- Optimize website copy and landing pages for search engine marketing and SEO.
- Perform ongoing keyword research, discovery, expansion, and optimization.
- Research and implement effective SEO recommendations and best practices.
- Analyze competitor websites and advertising links to identify growth opportunities.
- Develop and implement effective link-building strategies.
- Coordinate with the development team to ensure SEO best practices are properly implemented on newly developed websites/pages.
- Collaborate with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend improvements in website architecture, content, linking, and other SEO-related factors to improve search rankings.
- Conduct ongoing keyword research,



including discovery and expansion of keyword opportunities.
- Research and implement content recommendations for organic SEO success.
- Manage SEM campaigns on Google and other search platforms to maximize visibility and ROI.
- Enhance social media visibility and online presence through strategic optimization techniques.

Requirements & Skills

- Experience in managing PPC campaigns across Google, Yahoo, and Bing.
- Strong understanding of performance marketing, conversion strategies, and online customer acquisition.
- Knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, or WebTrends.
- Familiarity with bid management tools such as Click Equations, Marin, Kenshoo, or Search Ignite.
- Experience with A/B testing and multivariate experiments.
- Strong understanding of ranking factors and search engine algorithms.
- Up-to-date knowledge of the latest SEO and SEM trends and best practices.
- Excellent analytical and problem-solving skills.
- Valuable communication and coordination abilities.

Qualification

- Bachelor’s Degree (Preferred)

Experience

- Minimum 1 year of experience in SEO (Preferred)
- Minimum 1 year of experience in PPC Campaign Management (Preferred)
- Total work experience: 1 year (Preferred)

Job Type

- Full-time

Pay: ₹180,000.00 - ₹240,000.00 per year

Work Location: In person

📌 SEO Executive (India)
🏢 Trivium Media Group
📍 India