We are looking for an enthusiastic and detail-oriented Offline Media Planner with 6–12 months of experience in traditional media planning. The ideal candidate should have hands-on exposure to TV, Print, Radio, or OOH planning, be comfortable working with media planning tools like BARC, and possess robust analytical and communication skills.
Key Responsibilities
Support the planning and execution of offline media campaigns across TV, Print, Radio, Cinema, and OOH.
Analyze audience and media consumption data using BARC and other industry tools.
Prepare media plans, schedules, and post-campaign reports.
Work closely with internal planning teams and media partners to ensure timely campaign execution.
Track campaign performance and provide actionable insights.
Maintain campaign documentation, reports, and media trackers.
Coordinate with cross-functional teams to ensure seamless campaign delive
Skills & Qualifications
6–12 months of experience in Offline Media Planning.
Hands-on experience with BARC is mandatory.
Solid proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, basic formulas, data analysis).
Positive understanding of TV, Print, Radio, OOH, and media planning fundamentals.
Strong analytical and numerical aptitude.
Excellent verbal and written communication skills.
Ability to work in a quick-paced, collaborative environment.
📌 Executive Mumbai (India)
🏢 PUBLICIS GROUPE
📍 India
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