Job Description:

Job Description:

Drive Key Business Agenda
Plan & deliver business objectives for the brand(s) assigned
Monthly & Annual BTL/ ATL Input Planning & Monitoring
Ensure all activities lead to an increase in spontaneous awareness of the brands
Knowing the pipeline of products and ensuring the planning of launch activities

Develop and implement Marketing plans
Develop & implement marketing plans which address brand requirements – short-term & long term
Conceptualize & implement 360° marketing programs during the festive period
Handling (Advertisement, media, research, activation) agencies for timely execution of tasks given and ensuring compliances and metrics.
Driving Digital campaigns/activations for the brand to engage with the TG all through the year




Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cells to ensure smooth functioning.
POSM for retail branding to be executed and monitored

Generate Market Insights
Lead and generate robust consumer insights for NPD and powerful communication of the brand.
Market intelligence and continuous follow up of competitor activities, Co-ordinate with Regional Sales

Desired Profile / Criteria / Skills :

Individual Contributor role, No team handling

Offered Advantages / Facilities :
5 Days working

📌 Deputy Manager Brand Marketing Thane
🏢 Mantras2Success
📍 Thane