Job Description :
Conduct research to analyse customers’ behaviour (e.g. purchasing habits, trends and preferences)
Design and implement successful marketing campaigns.
Set up tracking systems for online marketing activities.
Track progress with Marketing Managersand/or Marketing Specialists
Identify and analyse competitors.
Prepare reports by collecting and analysing sales data.
Collaborate with the design department to produce promotional materials.
Craft transparent product marketing copy
Organize promotional activities for current products/services.
Prepare (monthly, quarterly and annual) forecasts in association with the Manager, Strategic Accounts, assume account responsibility for assigned house accounts to build a relationship, support their roofing activities, and increase business.
Oversee Microsoft CRM administration and management, coordinating data input efforts of reps and assisting with reporting results.
Qualifications & Skills:
Proven work experience as a Marketing Coordinator, Marketing Officeror similar role
Knowledge of traditional and digital marketing tools
Experience with research methods using data analytics software.
Solid computer skills, including MS Office, web analytics and Google Adwords
Familiarity with Customer Relationship Management and Content Management System software
Excellent communication and presentation skills
BSc degree in Marketing or relevant field