Sales & Customer Engagement
Welcome and engage customers in the showroom or via digital channels.
Understand customer needs, budget, and preferences to recommend suitable vehicles and financing options.
Conduct vehicle presentations, test drives, and feature demonstrations.
Achieve monthly sales targets for units, revenue, and accessories.
Sales Process Management
Manage the complete sales cycle: inquiry → lead qualification → negotiation → finance/insurance coordination → delivery.
Prepare and process sales documents, purchase agreements, and registration requirements.
Coordinate with the finance team to offer loans, lease plans, and insurance packages.
Customer Service
Maintain long-term customer relationships through follow-ups and after-sales coordination.
Resolve customer concerns promptly and professionally.
Ensure a positive buying experience and contribute to customer satisfaction (CSI).
Product & Market Knowledge
Stay updated on vehicle models, specifications, features, pricing, and promotional offers.
Understand competitor models and market trends to effectively position dealership offerings.
Reporting & Administrative Tasks
Maintain accurate records of leads, test drives, sales pipeline, and closing ratios.
Provide daily/weekly sales reports to the Sales Manager.
Required Skills & Qualifications
Proven experience in automobile sales or related retail sales roles.
Solid interpersonal, communication, and negotiation skills.
Ability to understand customer needs and provide tailored solutions.
Basic understanding of automotive technology and financing options.
Proficiency in CRM tools and basic office software.
Valid driver’s license.
Preferred Qualifications
Experience with premium/luxury automotive brands (optional based on dealership).
Track record of meeting and exceeding sales targets.
Certification in automotive sales or customer service is a plus.
KPIs (Key Performance Indicators)
Monthly vehicle sales and revenue
Conversion rate from lead to sale
Accessories/add-on sales
Customer satisfaction index (CSI)
Follow-up and retention metrics
Test drive-to-sale ratioa