Job Title: Content Strategist
Location: Kerala (On-site) | Company: iLearn IAS

About Us
iLearn IAS is a leading UPSC/IAS coaching institute based in Kerala, dedicated to guiding aspirants through their civil services journey via our Mains Test Series, Mitra Program, and a robust digital presence reaching lakhs of students.

Role Overview
We're looking for a Content Strategist to own the planning, direction, and consistency of content across our YouTube channel, marketing campaigns, and student-facing materials. You'll work closely with our Director and content teams to turn institutional knowledge and student success stories into content that builds trust, drives enrollment, and strengthens our brand as Kerala's go-to UPSC coaching institute.

Key Responsibilities
Develop and maintain a content calendar across YouTube, social media, and marketing channels
Identify content themes based on UPSC trends, student pain points, and competitive positioning
Collaborate with video editors, designers, and mentors to brief and review content
Analyze content performance (views,



engagement, lead generation) and iterate strategy accordingly
Coordinate webinar and promotional content featuring institute directors and mentors
Ensure brand consistency across all content touchpoints

Requirements
1+ years of experience in content strategy, marketing, or related field (EdTech experience a plus)
Strong written and spoken proficiency in both Malayalam and English
Understanding of the UPSC/competitive exam coaching landscape (preferred)
Familiarity with YouTube analytics and social media performance metrics
Ability to work cross-functionally with creative, editorial, and leadership teams
Solid organizational skills and comfort with rapid-paced, iterative content cycles

Nice to Have
Experience with AIDA or similar marketing frameworks
Prior experience creating content for regional/vernacular audiences

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Content Strategist Palayam
🏢 iLearn IAS Academy
📍 Palayam