Bangalore (Onsite)

About the Role

The Instagram Growth Specialist will be responsible for rapidly scaling IPL’s presence on Instagram through high-retention reels, robust personal storytelling, creator-style content, and trend-led experimentation. This is a specialist, creator-style role. The selected candidate will be the face of IPL’s Instagram page and must be fully comfortable appearing on camera, hosting reels, speaking directly to the audience, and recording videos frequently. A portfolio demonstrating on-camera content, reels, or creator-focused work is mandatory.

Key Responsibilities:

Marketing Strategy & Leadership
Develop and execute integrated marketing strategies aligned with business goals
Lead brand positioning and GTM strategies for programs and offerings
Drive customer acquisition, retention, and engagement

Performance Marketing & Growth
Own and scale digital marketing channels (Google, Meta, LinkedIn, affiliates)
Optimize lead generation funnels and reduce CAC
Track and improve conversion rates across the marketing funnel

Brand & Content Marketing
Strengthen brand presence in the EdTech and product management ecosystem
Lead content strategy including thought leadership, webinars, and social media




Collaborate with internal stakeholders for storytelling and brand visibility

Team Leadership
Build, mentor, and lead a high-performing marketing team
Collaborate with sales, product, and leadership teams for alignment
Drive a culture of data-driven decision making

Analytics & Reporting
Monitor KPIs such as ROI, CAC, LTV, conversion rates
Use analytics tools to derive insights and optimize campaigns
Present performance reports to leadership

Required Qualifications
12+ years of experience in marketing, with significant exposure to EdTech
Proven experience in scaling digital marketing and lead generation
Strong understanding of performance marketing, CRM, and marketing automation
Experience in managing large budgets and multi-channel campaigns
Excellent leadership and stakeholder management skills

Preferred Skills
Experience in B2C education or executive education programs
Familiarity with tools like HubSpot, Salesforce, Google Analytics
Robust analytical and problem-solving mindset
Ability to thrive in a rapid-paced startup environment

Job Title

Marketing Director

Location

Bangalore

Work arrangement

Onsite

Area of work

Marketing

📌 Marketing Director Bengaluru (India)
🏢 Institute of Product Leadership
📍 India