Graphic designers develop visual concepts for advertisements, online publications, and product packaging. They typically use computer software to create these designs, but some images can also be created by hand. Ultimately, they are responsible for communicating an idea using strong visual elements and strategic layouts.
Graphic designers use technology to manipulate colors, images, and text according to the needs of the client. Candidates should be familiar with different types of software, such as photo editors and digital illustrators, but a general knowledge of studio art and hand drawing is also helpful.
Key responsibilities
- Collaborating with fellow graphic designers and other departments to brainstorm ideas and develop new approaches to creating cutting-edge and expressive graphics for the company.
- Designing beautiful, interesting, and effective graphics that are impressive and emphasize the company and the product at hand.
- Strategizing designs that will elicit a positive response,
communicate important ideas, and share company values with viewers.
- Integrating company values into design work in order to effectively demonstrate the nature of the company and attract customers on an ideological basis.
- Consulting with management to ensure designs adherence to company standards, express desired ideas, and represent products accurately.
- Innovating new and exciting visual designs that capture the target market’s attention and sell them on essential aspects of the product.
Requirements
- Bachelor’s degree or higher in a creative field
- Proficiency in programs such as Adobe Photoshop and Illustrator