Job Description: Marketing Manager

Job Title: Marketing Manager
Department: Marketing
Reports To: General Manager / Managing Director
Location: [Thirupathur,Sivagangai]

Job Summary

The Marketing Manager is responsible for planning, executing, and monitoring marketing strategies to increase brand awareness, customer engagement, footfall, and sales for the textile retail business. The role involves managing advertising campaigns, digital marketing, promotional activities, customer loyalty programs, and market research to support business growth.

Key ResponsibilitiesMarketing Strategy & Planning

- Develop and implement annual and seasonal marketing plans aligned with business objectives.
- Create campaigns to drive store traffic, customer acquisition, and sales growth.
- Monitor market trends, competitor activities, and customer preferences.

Brand Management

- Maintain and strengthen the brand image across all marketing channels.
- Ensure consistency in branding, messaging, and promotional materials.
- Coordinate with creative agencies, designers, and vendors.

Digital Marketing

- Manage social media platforms and digital advertising campaigns.
- Oversee website content, SEO, email marketing, and online promotions.
- Analyze digital marketing performance and optimize campaigns for better results.

Advertising & Promotions

- Plan and execute promotional events, festive campaigns, and product launches.
- Coordinate print, radio, outdoor, and digital advertising activities.
- Develop customer engagement programs and loyalty initiatives.

Market Research & Analysis

- Conduct customer surveys and market research.




- Analyze sales and marketing data to identify growth opportunities.
- Prepare reports on campaign effectiveness and return on investment (ROI).

Budget Management

- Prepare and manage marketing budgets.
- Monitor marketing expenditures and ensure cost-effective utilization of resources.
- Negotiate with advertising agencies and media partners.

Team & Vendor Management

- Lead and mentor the marketing team.
- Coordinate with sales, merchandising, and operations teams.
- Manage relationships with external agencies, influencers, and vendors.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing is preferred.
- 3-5 years of marketing experience, preferably in textile, fashion, apparel, or retail industries.
- Strong understanding of traditional and digital marketing channels.

Key Skills

- Marketing Strategy Development
- Brand Management
- Digital Marketing & Social Media
- Campaign Planning & Execution
- Customer Acquisition & Retention
- Market Research & Analytics
- Budget Management
- Team Leadership
- Communication & Presentation Skills
- Creative Thinking & Problem Solving

Key Performance Indicators (KPIs)

- Brand awareness growth
- Store footfall increase
- Sales growth from marketing campaigns
- Customer acquisition and retention rates
- Social media engagement and reach
- Return on marketing investment (ROMI)
- Lead generation and conversion rates
- Campaign performance metrics

Employment Type: Full-time
Salary: [As per company policy and experience]

Pay: ₹20,000.00 - ₹30,000.00 per month

Advantages:

- Food provided
- Paid sick time
- Provident Fund

Work Location: In person

📌 Marketing Manager (India)
🏢 UDHAYAM SUPER MARKET
📍 India