Key Result Areas
Supporting Actions
Planning & developing monthly, quarterly & annual business plans & accordingly fixing the business strategy for specified region/s
- Developing of the monthly, quarterly & annual business plans & identification of short & long term focus areas
- Ensure timely communication and discussion on targets assigned
- Conduct periodic review of the plans to identify gaps and incorporate changes due to prevalent market conditions/business performance
Identify business opportunities through market intelligence & penetrate in underdeveloped market to enhance distribution reach and profitability for the channel
- Understand market dynamics and offering of other providers
- Gain market intelligence
- Put in place strategies to tap market potential
- Ensure recruitment of advisors in the areas having unexploited potential
- Plan to build brand awareness for future businesses
Drive & deliver sales and profitability targets of the region to capture market share and deeper brand penetration.
- Plan people capacity for the region to meet the Topline targets
- Focus on creating pipeline of leads to increase number of touchpoints and therefore secure deeper market penetration
- Capture client visit to identify conversion ratio and publish the same along with incentives
- Conduct daily huddles leading to knowledge sharing and increased engagement
- Conduct periodic reviews and take corrective action where necessary
- Ensure tight control on cost aspects to drive better profitability
Ensure high levels of quality in business sourced
- Put in place proactive checks and balances to enhance the quality of business
- Conduct periodic reviews and audits
- Take corrective actions as and when any malpractice/market conduct issues are found
- Monitor & take necessary corrective action to ensure high levels of persistency
Designing & Management of Sales Collaterals
- Ensure uniform understanding & communication of Sales Progression across the team
- Plan and