2–5 years (Experience in Fasteners, Automotive Components, Industrial Products, Engineering Products, or Manufacturing Industry preferred)
Qualification
- Bachelor's Degree in Marketing, Business Administration, Mechanical Engineering, or any relevant discipline.
- MBA (Marketing) is an added advantage.
Job Summary
The Marketing Executive is responsible for developing and executing marketing strategies to increase brand awareness, generate business opportunities, support the sales team, and strengthen the company's presence in the fasteners and engineering market. The role includes digital marketing, product promotion, market research, customer engagement, exhibitions, and promotional activities.
Key ResponsibilitiesMarketing & Brand Promotion
- Develop and implement marketing plans aligned with business objectives.
- Promote the company's fastener products across target industries.
- Build brand visibility through online and offline marketing activities.
- Coordinate product launches and promotional campaigns.
Digital Marketing
- Manage company website content and updates.
- Handle LinkedIn and other social media platforms.
- Plan and execute digital marketing campaigns.
- Monitor website traffic and campaign performance.
- Improve online visibility through SEO and content marketing.
Market Research
- Conduct market research to identify new business opportunities.
- Analyze competitor products, pricing, and market trends.
- Identify emerging industries and customer requirements.
- Prepare market intelligence reports.