Responsibilities

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners




- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

- BS degree in marketing or a related field
- Proven working experience 3yr in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Pay: ₹15,000.00 - ₹30,000.00 per month

Perks:

- Cell phone reimbursement

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Ginger Technologies
📍 India