Job Overview:

We are seeking an experienced SEO Content Specialist with expertise in the B2B SaaS industry. The ideal candidate will take full ownership of high-quality, engaging, and conversion-driven content creation. This role involves writing and optimizing SEO-focused content, managing freelance writers, and ensuring the content aligns with our goals to drive organic traffic and lead generation.

Key Responsibilities:

B2B SaaS Content Writing Expertise:

- Research and write SEO-optimized content tailored for the B2B SaaS industry.
- Develop various content formats, including blog posts, whitepapers, eBooks, case studies, website copy, landing pages, and email marketing content.
- Leverage AI content tools such as ChatGPT, Jasper, and Copy.ai for content research, ideation, and business-tailored content.

Content Editing & Pipeline Management:‍

- Provide feedback to freelance writers and manage the entire content creation pipeline from ideation to publication.
- Plan and optimize content periodically to ensure it ranks on the first page of search engine results.
- Ensure timely delivery and high-quality content output.

SEO & Content Optimization:

- Write and optimize content for search engines to drive organic traffic and improve rankings.
- Optimize title tags, meta descriptions,



headers, and internal linking for SEO purposes.
- Collaborate with the SEO team to maintain on-page SEO best practices and keyword optimization.

Marketing & Analytics Knowledge:

- Use Google Analytics and Search Console to track content performance and organic traffic growth.
- Analyze data to refine the content strategy and improve SEO outcomes.

Required Skills & Experience:

- Excellent Writing & Editing Skills·
- SEO Optimization & Keyword Research·
- Content Strategy & Pipeline Management·
- Google Analytics & Search Console Proficiency·
- AI Content Tools (ChatGPT, Jasper, Copy.ai)·
- Strong Communication & Collaboration Skills

Positive to Have:

- Experience in Marketing Automation Tools·
- Basic HTML & CMS Knowledge·
- Familiarity with B2B Lead Generation Strategies

Minimum Qualifications:

- Bachelor’s degree in Marketing, Journalism, Communications, or a related field

Salary Range:

As per industry standards.

Location:

Invensis Technologies (P) Ltd.#1321, Sarakki Extension 15th Cross,100 Feet Ring Road, JP Nagar 2nd Phase, Marenahalli, Bangalore - 560 078.

Shift Details:

- Shift Type: Day
- Working Days: Monday to Friday

📌 SEO Content Specialist –B SaaS (India)
🏢 Invensis Technologies
📍 India