Understand the requirement, define clear media objectives in sync with the business and campaign objectives
Determine, plan, and buy the best and most efficient media mix for promotions
Monitor online and offline campaigns (across TV, print, outdoor, radio, cinema and digital)
Regularly report campaign results
Optimise media strategies for varying audiences across channels
Keep a tab and review media budgets
Negotiate with media channels to close competitive deals to ensure cost efficiencies
Adept with planning media to support new product launches. Identify newer audiences.
Build relationships with media influencers to promote our brand
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends,
research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Educational Qualification / Experience
MBA/Post Graduation in Media/Marketing with 8+ years of experience in Media Planning and Buying.
Knowledge & Skills
Strong experience in media planning with excellent written, verbal, and presentation skills
Ability to articulate strategy, rationale, and ideas
Experience with media planning and buying tools
Experience working on experiential programs, content creation, and recent media platforms preferred
Digitally connected with an insatiable curiosity
Knowledge of MS Excel/PowerPoint
📌 Sr. Manager- I - MARKETING SC (India)
🏢 ICICI PRUDENTIAL LIFE INSURANCE
📍 India
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