Roles and Responsibilities :

- Develop and execute comprehensive digital marketing strategies to drive lead generation, conversion, and revenue growth for the US BFSI industry.
- Manage paid media campaigns across Google Ads, Facebook Ads, Bing Ads, and other platforms to achieve desired performance metrics such as ROI, CPA, and CPC.
- Collaborate with cross-functional teams to integrate digital marketing efforts with sales initiatives and customer acquisition programs.
- Analyze campaign performance data to optimize ad targeting, creative assets, and budget allocation.

Job Requirements :

- 3-6 years of experience in b2c marketing or a related field with expertise in performance marketing (PPC) and lead generation.
- Proven track record of success in managing multiple paid media campaigns simultaneously across various channels (Google Ads, Facebook Marketing).
- Robust understanding of SEO best practices for optimizing website content for search engines.
- Experience working in the US BFSI industry or similar regulated sectors.

📌 Digital Marketing Specialist (Tamil Nadu)
🏢 Lemonpeak Marketing Services
📍 Tamil Nadu