Role & responsibilities

1. Technical SEO

Conduct regular SEO audits using tools like Google Search Console, Ahrefs, and Screaming Frog.

Identify and fix crawl issues, broken links, and redirect errors.

Update and manage sitemap and robots.txt for smooth site indexing.

Coordinate with the web developer to ensure website speed and Core Web Vitals are optimized.

2. On-Page Optimization

Optimize titles, meta descriptions, headers, and image alt tags.

Implement keyword mapping across products, categories, and blog pages.

Ensure internal linking, content hierarchy, and schema markup follow best practices.

Work with the content team to align new blog posts and pages with SEO objectives.

3. Off-Page SEO & Link Building

Identify backlink opportunities and execute ethical link-building campaigns.

Submit and update business listings, directories, and guest post placements.

Monitor backlink quality, report toxic links, and coordinate disavow files if required.

4. Keyword Research & Content Coordination





Perform keyword research to identify new ranking opportunities.

Maintain a keyword tracker and coordinate with content and design teams for ongoing updates.

Suggest topics for blogs, buying guides, or category enhancements based on keyword trends.

5. Reporting & Monitoring

Track website performance weekly impressions, clicks, CTR, and keyword positions.

Maintain a easy SEO dashboard in Google Sheets / Data Studio.

Present monthly progress reports to the Digital Marketing Manager.

Preferred candidate profile

Hands-on experience with Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Analytics (GA4).

Strong understanding of keyword research, meta optimization, and technical SEO basics.

Familiarity with Shopify and basic HTML tags.

Good written communication and attention to detail.

Ability to follow SEO SOPs and meet deadlines independently.

📌 Seo Manager (Madhya Pradesh)
🏢 Alankaram
📍 Madhya Pradesh